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An Introduction to Data Driven Customer Engagement (Level 100)

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A customer engagement strategy is vital to business performance, and using AWS can help you create a unique experience for customers engaging with your organisation. This session provides an overview of the AWS customer experience services. We show you how using unique customer attributes and accessing AI/ML services enable you to move beyond traditional skills-based routing. Discover how to create a personalised, predictive environment, one where customers are better understood and can quickly access the answers and information they need.

Gabe has been building on AWS since 2009 and spends most of his time inspiring technical end users about what's possible to build on AWS and educating the technical community around best practices when doing so. These days Gabe is most excited about serverless, developer tooling, and AI/ML topics. Away from the screen and stage he enjoys making bad puns, playing board games, and spending time with his wife, daughter, and French bulldog.

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